Digital marketing is one of the easier IT-adjacent fields to start in, because you can practise on real tools from day one. This guide explains what a digital marketing course should teach, what ours covers, and how to judge a course before you pay.
What digital marketing covers
Digital marketing means getting a business noticed and getting customers to act online. It has several parts that work together: search engine optimisation (SEO) to appear in Google results, paid ads on Google and social platforms, content and email to keep people engaged, and analytics to see what is working.
What our course covers
ScholarLogic’s Digital Marketing course with Gen AI tools at BTM Layout, Bengaluru is a 5-month course. The topics are:
- Search: SEO and Google Ads
- Social media: Meta Ads, Instagram, Facebook and LinkedIn marketing, and YouTube marketing
- Content and email: content marketing and email marketing
- Websites and tracking: building a WordPress website, Google Analytics and Google Tag Manager
- AI and automation: AI tools for marketing and marketing automation
Who it suits
- Freshers and graduates looking for a first role in marketing
- Business owners who want to run their own online marketing
- Working professionals who want to add digital skills: ask about the batch timings that suit you
Classroom or online
You can join a classroom batch at BTM Layout, Bengaluru, or a live online batch. Not sure which suits you? Read Online or Classroom IT Training: Which Suits You?
How to judge any digital marketing course
- Live practice: will you run real campaigns and reports, not only watch slides?
- Tools: does it cover Google Analytics, Tag Manager and ads managers, not only theory?
- Portfolio: will you finish with work you can show an employer?
- Placement support: what does it include? Ours includes resume preparation and mock interviews.
- A free demo class: try the teaching before you commit.
Our checklist covers this in more detail: What to Check in an IT Course With Placement Support.
Next step
Read the full syllabus on the Digital Marketing course page, then book a free demo class. Our counsellors share the fee details on a call: +91 78923 93639.
