What is a title tag in SEO?
It is the HTML title of a page. Give each important page a clear title describing what a visitor will find there.
What is the difference between crawling and indexing?
Crawling fetches pages. Indexing processes page content so it may be considered for search results.
What is a canonical URL?
It is the preferred URL for a page among duplicates or near duplicates. A canonical tag signals that preference to search engines.
What is an internal link?
It connects one page on a site to another page on the same site. Descriptive link text helps readers understand the destination.
What does an XML sitemap contain?
It lists URLs you want search engines to discover. Include the preferred versions of pages you want considered for indexing.
What is a conversion event in campaign reporting?
It records an action you consider valuable, such as a successful enquiry. Define the trigger and test that it fires once per intended action.
How do I calculate return on ad spend?
Divide attributed revenue by ad spend. If the campaign attributes ₹12,000 in revenue to ₹3,000 of spend, ROAS is 4 to 1.
What is an A/B test in digital marketing?
An A/B test compares outcomes for two versions shown to comparable groups. Set the metric and decision rules before looking at results.
What is a call to action on a landing page?
It tells the reader what to do next, such as requesting a demo. Use a label that describes the action the button actually takes.
How do I plan content for one search topic?
Identify the user’s main question and closely related follow-ups. Answer them on one well-organized page and link to separate guides where readers need a full walkthrough.
See the beginner Q&A guide for related topics.
