These Digital Marketing questions use examples you can try in a beginner project. Start with the terms you encounter in your own work.
What is an impression in digital marketing?
An impression counts an eligible appearance of content or an ad under the platform’s measurement rules. One person may generate multiple impressions.
What is conversion rate?
Conversion rate is the share of a defined group that completes a target action. If 10 of 200 sessions produce an enquiry, the session conversion rate is 5 percent.
What is cost per lead?
Cost per lead is campaign spend divided by the number of attributed leads. If you spend ₹2,000 and receive 10 leads, the cost per lead is ₹200.
What is a negative keyword in Google Ads?
A negative keyword helps prevent an ad from showing for searches that match an exclusion, such as excluding job seekers from a campaign selling training.
What is a landing page?
A landing page is the first page someone reaches from a campaign or link. It should answer the promise in that link and make the next action clear.
What is the difference between clicks and sessions?
A click records an interaction with a link or ad. A session groups activity on your site, so totals can differ due to repeated clicks, tracking settings or visits that never load.
What is a meta description?
A meta description summarizes a page in its HTML. Google can use it for a result snippet when it fits the query.
How do I check whether a campaign is bringing qualified leads?
Define qualification first, then match submitted enquiries to the campaign and check how many fit. Report the count and cost of qualified leads alongside total leads.
For more course topics, see the ScholarLogic beginner Q&A guide.
